eCommerce in bahrain
E-COMMERCE- THE CONSUMERIZED TECHNOLOGY
Unless you have been living under a rock for the last few years, you have probably heard about e-commerce and you have heard about it from several different angles. When it comes to e-commerce, a word that first comes to mind is growth. E-commerce expert’s research shows that just in the last 14 years, the growth of e-commerce companies has skyrocketed across the board. Globally, e-commerce growth projections are also on an upward trajectory
The Impact of E-commerce
The impact of e-commerce is far and wide with a ripple effect on everything from small business to global enterprise and beyond.
- Large retailers are forced to sell online.
For many retailers, the growth of e-commerce has expanded their brands’ reach and has positively impacted their bottom lines.At a high level, retailers that fall into the middleground are the ones feeling the biggest changes in response to the impact of ecommerce.
- E-commerce helps small businesses sell directly to customers.
For many small businesses, e-commerce adoption has been a slow process. Slowly, small business owners are launching e-commerce stores and diversifying their offerings, reaching more customers, and better accommodating customers who prefer online/mobile shopping.
3.The rise of e-commerce marketplaces.
E-commerce marketplaces have been on the rise around the world since the mid-1990s with the launch of giants we know today as Amazon, Alibaba, and others. Amazon is the outlier in regard to e-commerce marketplace growth, but we can see that others are making headway.
- New jobs are created but traditional retail jobs are reduced.
Jobs related to e-commerce is up 2x over the last five years, far outpacing other types of retail in regard to growth.However, growth in e-commerce jobs is only a small piece of the employment puzzle overall.
The Future of E-commerce
Research predicts that the future of e-commerce is a bright one.Experts also predict that, soon, most e-commerce interactions will be an omni-channel experience for shoppers.This means they’ll expect to be able to research, browse, shop, and purchase seamlessly between different devices and on different platforms (like a standalone web store, an Amazon presence, etc.)
Other trends to watch for in the future of ecommerce include:
Robust customer journeys and personalization.
Artificial intelligence-enabled shopping.
Overall, we have to remember that e-commerce is still fairly new in the big picture of retail.
The future holds endless opportunity, but its success and continuation will largely depend on buyers’ preferences in the future.
August 1, 2018